Scott Davis showing a refreshing look at metdata. Showing how iTunes, TiVo and alot of the top companies and service providers owe their success to metadata.
iTunes success over napster , paid music vs free music is because of the ability to match other music based on the metadata on the playing music. How it drives cross sales and related sales.
TiVo another example of how it succeded not because it could record TV but it could link programs based on what you already like and record.
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